Noah Linder

PhD, Postdoctoral researcher

Noah Linder joined GEDB as a postdoctoral researcher in April 2023 and is working within the "Retail for Sustainability - Mid-value chain engagement for food system transformation (ReSus)" project. His research focuses on exploring how behavioral insights can help understand motivations and barriers for sustainable transformation within the Swedish food system.

Noah received his PhD in Sustainability Science from Gävle University in 2022. He also holds an MSc in Social-Ecological Resilience for Sustainable Development from Stockholm Resilience Centre, Stockholm University.

Departing from environmental psychology and behavioral economics, Noah's research has previously explored how sustainable actions can be promoted by incorporating behavioral insights in intervention designs. He has studied how the physical environment can be planned or modified to steer behavior towards more sustainable choices (such as recycling plastic and sorting food waste), the effectiveness of tailored information to promote behavior change, and how changes in the decision context interact with intrinsic motivation to act.

Lately, his research has zoomed in on the automatic and habitual aspects of sustainable behaviors, highlighting the need to understand and account for habit (and habit breaking) in order to break free from our path dependency and the pull of our past decisions.

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